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Last year’s sales performance
was mainly due to the delay in launching laptops, which was below the initial schedule.
Epson Direct “Endeavor NT-600” laptop released
’96 / 5/15 Presentation held
Standard price:
133MHz 285,000 yen ~
100MHz 220,000 yen ~
Epson Direct Co. , Ltd. has added two new models to the notebook computer “Endeavor NT-600” and revealed the sales results of last year and the outlook for this year.
[Endeavor NT-600 specifications]
- CPU is Pentium 133 or 100MHz
- TFT color liquid crystal (133MHz), DSTN color liquid crystal (100MHz). Both display SVGA (800 x 600 dots)
- Size: 292 x 220 x 45 mm Approx. 2.7 kg
- RAM 8MB (up to 40MB)
- C & T 65548 Graphic Chip & 1MB RAM
- Built-in 3.5 inch FDD
- Equipped with a cooling fan on the back
The results report of Epson Direct, which was revealed on the day, is as follows.
- Last year’s shipments were about 35,000 units (40% desktop, 25% tower, 25% integrated, 10% notebook), which was less than the originally planned 50,000 units.
- Compared to the actual 25,000 units in 1994, it was 140% of the previous year, but profits fell from a large surplus in 1994 to almost even.
- The main reasons for the decline in profits are the sluggish sales of notebooks, which was 36% in 1994, and the sluggish market for companies.
- In 1996, we will change our sales strategy and aim to develop high-value-added products unique to direct sales and strengthen the notebook field.