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Last year’s sales performance 
was mainly due to the delay in launching laptops, which was below the initial schedule.

 

Epson Direct “Endeavor NT-600” laptop released

’96 / 5/15 Presentation held

Standard price: 
133MHz 285,000 yen ~ 
100MHz 220,000 yen ~

 Epson Direct Co. , Ltd. has added two new models to the notebook computer “Endeavor NT-600” and revealed the sales results of last year and the outlook for this year.

[Endeavor NT-600 specifications]

 

  • CPU is Pentium 133 or 100MHz
  • TFT color liquid crystal (133MHz), DSTN color liquid crystal (100MHz). Both display SVGA (800 x 600 dots)
  • Size: 292 x 220 x 45 mm Approx. 2.7 kg
  • RAM 8MB (up to 40MB)
  • C & T 65548 Graphic Chip & 1MB RAM
  • Built-in 3.5 inch FDD
  • Equipped with a cooling fan on the back

 

 The results report of Epson Direct, which was revealed on the day, is as follows.

  • Last year’s shipments were about 35,000 units (40% desktop, 25% tower, 25% integrated, 10% notebook), which was less than the originally planned 50,000 units.
  • Compared to the actual 25,000 units in 1994, it was 140% of the previous year, but profits fell from a large surplus in 1994 to almost even.
  • The main reasons for the decline in profits are the sluggish sales of notebooks, which was 36% in 1994, and the sluggish market for companies.
  • In 1996, we will change our sales strategy and aim to develop high-value-added products unique to direct sales and strengthen the notebook field.


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